by Kabir Sehgal | Sep 15, 2023 | All, Music
Has TikTok killed the music video star? Pretty much. Artists are shifting their focus from full-length music videos to short-form content on platforms like TikTok and YouTube Shorts. Two key points: 1. Traditional music videos are losing their impact as attention has...
by Kabir Sehgal | Aug 28, 2023 | All, Music
Have you ever noticed that songs these days are getting shorter? Here comes the hook…. Here it comes again! It’s no longer: Intro, Verse, Pre-chorus, Chorus, Verse… Yep, songs today are getting shorter, with many under 2 minutes. This is a departure...
by Kabir Sehgal | Aug 21, 2023 | All, Music
Have you ever been in a mosh pit? I ran through one at a Metallica concert years ago… And I kept running – away from metal music. It just wasn’t my jam. But lately, I’ve been listening to a type of metal music called “nu metal.” (also known as aggro-metal) It’s like...
by Kabir Sehgal | Aug 11, 2023 | All, Music
It’s the 50th anniversary of Hip Hop. And I’m from Atlanta. I have many thoughts… Let’s start with how Hip Hop has gone from a subgenre to a cultural force that has had a major influence on brands and consumerism. Louis Vuitton, Gucci, ROLEX aren’t just brands....
by Kabir Sehgal | Jul 31, 2023 | All, Music
🎵 So, will AI replace musicians? Not those who create the music I like to produce. At least not yet. Jazz, Tango, Samba, Classical, Alternative, Family, Worldbeat. 🥁 🛗 Sure, AI can churn out easy listening, elevator music, loops. Music for almost any mood: happy,...
by Kabir Sehgal | Jul 28, 2023 | All, Music
😐 Popular music is getting blander. Here’s the proof. 🤓 Researchers examined a database of western popular music produced from 1955 to 2010. They created an algorithm that examines changes of music over time. Focused on 3 areas. 🎺Timbre – a proxy for richness &...
by Kabir Sehgal | Jul 25, 2023 | All, Music
⬆️ Spotify raises its subscription price by $1. Its first price hike since 2011. That’s remarkable price stability over the past decade. 💸 Apple Music & YouTube Music recently increased prices, too. I don’t think this is the end of price hikes across...
by Kabir Sehgal | Jul 21, 2023 | All, Liner Notes, Music
Turkish Hipster Liner Notes by Kabir Sehgal Mehmet Ali Sanlıkol is a man on a mission: He’s bringing the world together through music. This might sound grand or over-the-top. But I ardently believe it. Rarely have I seen someone so committed to exploring his ethnic...
by Kabir Sehgal | Jul 18, 2023 | All, Film, Music
🤔 What’s one upshot of the writers & actors strike? 👍🏽Perhaps more demand for documentaries. The linked article raises valid concerns that studios aren’t rushing to acquire docs. Indeed, it’s tough out there for indie doc makers. 😤 Here’s the key quote: 🗣️ “If...
by Kabir Sehgal | Jul 10, 2023 | All, Music
💡Hot tip: If you’re a creative professional, ask for customer feedback with a survey. I’ve worked with hundreds of creators. On hundreds of projects: 🎵 songs, 💿 albums, 📺 shows, 🎥 films, 📚 books. 😮 Only once – once! – has a creator/vendor asked me to fill out a...
