💡Hot tip: If you’re a creative professional, ask for customer feedback with a survey.

I’ve worked with hundreds of creators.

On hundreds of projects: 🎵 songs, 💿 albums, 📺 shows, 🎥 films, 📚 books.

😮 Only once – once! – has a creator/vendor asked me to fill out a customer survey.

Let that sink in.

In the biz world, it’s normal to ask customers for feedback.

✈️ Take a flight. Get a survey. 📝

📱 Download an app. Get a survey. 📝

💰 Sell a bond to an institutional investor. Get a survey/account review. 📝

But when I hire a creative professional (artist, songwriter, producer, engineer, filmmaker, editor, copywriter, web developer, graphic designer, fill in the blank…), I don’t receive a customer survey.

(The exception: freelancer websites that systematically gather feedback.)

So, how do I convey my feedback?

If it’s good, I tell them. 😊

If not, I probably won’t work with them again.

It can be difficult to provide constructive criticism especially to a creative professional (hard to detach from the project/artwork).

Believe me: I’ve tried to convey such feedback. I’ve learned that it’s often better to say nothing and move on – and work with someone else. 🤐

🎭 Less drama.

I wish it didn’t have to be this way, however.

When someone hires you — ask them how you did. ✅❓

Send them (perhaps an anonymous) survey.

3 tools you can use:

📝 Google Forms – Create your own survey & it’s free

📝 SurveyMonkey – Basic surveys with freemium pricing

📝 Jotform – Customizable survey with free starter plan

Collect feedback ➡️ Learn ➡️ Improve ➡️ Retain Customers ➡️ Grow your biz 📈