💡Hot tip: If you’re a creative professional, ask for customer feedback with a survey.
I’ve worked with hundreds of creators.
On hundreds of projects: 🎵 songs, 💿 albums, 📺 shows, 🎥 films, 📚 books.
😮 Only once – once! – has a creator/vendor asked me to fill out a customer survey.
Let that sink in.
In the biz world, it’s normal to ask customers for feedback.
✈️ Take a flight. Get a survey. 📝
📱 Download an app. Get a survey. 📝
💰 Sell a bond to an institutional investor. Get a survey/account review. 📝
But when I hire a creative professional (artist, songwriter, producer, engineer, filmmaker, editor, copywriter, web developer, graphic designer, fill in the blank…), I don’t receive a customer survey.
(The exception: freelancer websites that systematically gather feedback.)
So, how do I convey my feedback?
If it’s good, I tell them. 😊
If not, I probably won’t work with them again.
It can be difficult to provide constructive criticism especially to a creative professional (hard to detach from the project/artwork).
Believe me: I’ve tried to convey such feedback. I’ve learned that it’s often better to say nothing and move on – and work with someone else. 🤐
🎭 Less drama.
I wish it didn’t have to be this way, however.
When someone hires you — ask them how you did. ✅❓
Send them (perhaps an anonymous) survey.
3 tools you can use:
📝 Google Forms – Create your own survey & it’s free
📝 SurveyMonkey – Basic surveys with freemium pricing
📝 Jotform – Customizable survey with free starter plan
Collect feedback ➡️ Learn ➡️ Improve ➡️ Retain Customers ➡️ Grow your biz 📈