On shorter songs

On shorter songs

Have you ever noticed that songs these days are getting shorter? Here comes the hook…. Here it comes again! It’s no longer: Intro, Verse, Pre-chorus, Chorus, Verse… Yep, songs today are getting shorter, with many under 2 minutes. This is a departure...

On nu metal

Have you ever been in a mosh pit? I ran through one at a Metallica concert years ago… And I kept running – away from metal music. It just wasn’t my jam. But lately, I’ve been listening to a type of metal music called “nu metal.” (also known as aggro-metal) It’s like...

Hip Hop at 50

It’s the 50th anniversary of Hip Hop. And I’m from Atlanta. I have many thoughts… Let’s start with how Hip Hop has gone from a subgenre to a cultural force that has had a major influence on brands and consumerism. Louis Vuitton, Gucci, ROLEX aren’t just brands....
On shorter songs

On AI & Music

🎵 So, will AI replace musicians? Not those who create the music I like to produce. At least not yet. Jazz, Tango, Samba, Classical, Alternative, Family, Worldbeat. 🥁 🛗 Sure, AI can churn out easy listening, elevator music, loops. Music for almost any mood: happy,...

On the blandness of pop music

😐 Popular music is getting blander. Here’s the proof. 🤓 Researchers examined a database of western popular music produced from 1955 to 2010. They created an algorithm that examines changes of music over time. Focused on 3 areas. 🎺Timbre – a proxy for richness &...

On Spotify’s price increase

⬆️ Spotify raises its subscription price by $1. Its first price hike since 2011. That’s remarkable price stability over the past decade. 💸 Apple Music & YouTube Music recently increased prices, too. I don’t think this is the end of price hikes across...

Turkish Hipster

Turkish Hipster Liner Notes by Kabir Sehgal Mehmet Ali Sanlıkol is a man on a mission: He’s bringing the world together through music. This might sound grand or over-the-top. But I ardently believe it. Rarely have I seen someone so committed to exploring his ethnic...
Creative Professionals, Please ask for feedback 📝

Creative Professionals, Please ask for feedback 📝

💡Hot tip: If you’re a creative professional, ask for customer feedback with a survey. I’ve worked with hundreds of creators. On hundreds of projects: 🎵 songs, 💿 albums, 📺 shows, 🎥 films, 📚 books. 😮 Only once – once! – has a creator/vendor asked me to fill out a...

How Love Begins

How Love Begins By Nicole Zuraitis Liner Notes By Kabir Sehgal They say there are only a few stories — or archetypes — in the world. Some of these include comedy, tragedy, rebirth, and the quest. While the plots and characters change in each retelling, the...