Is Taylor Swift Underpaid?

by | Jun 30, 2023

💰Is Taylor Swift underpaid?


📈 Over in Sweden, Beyonce’s concert was cited as a potential cause of inflation.

Taylor Swift concerts are big for local businesses like hotels, restaurants, concessions.

💸 Ticket sales for each of her concerts may generate ~ $11 million.

But could she be making more? 🤔

Paul Krugman posits that there isn’t a scarcity of big venues anymore (which could surge her ticket prices)

He thinks live concerts “play a more limited role now” than they did many years ago. People can experience music in many different venues and formats. 🎵

💣 Taylor Swift is obviously killing it.

But even she is subject to the tectonic shifts in consumerism & advances in technology.