Why do I enjoy producing music? 🎵
NBA Champ Nikola Jokić said this:
🏀 “Assists make 2 people happy, points make only 1 happy.”
Watching him play during the NBA finals, I noticed how this superstar was pass-first.
⬆️ He was trying to elevate the team. ⬆️
What he said about assists resonated with me.
🎤 I think of producing as a way of helping, serving artists.
You know, an assist.
🤝🏼 Partnering with them, helping them elevate their craft. 🎻
No, I’m not the Jokić of music. Far from it.
But his philosophy strikes a chord with me.
When you shine the spotlight on others, the glow comes back on you. 🌠
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