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Here’s how you can serve (without running)

Here’s how you can serve (without running)

Love the idea of public service but don't want to become a politician? 20 years ago, I attended the Democratic National Convention. I was working on the John Kerry presidential campaign at the time. I served as special assistant and speechwriter to Senator Max Cleland...

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Send links – not attachments

Imagine that I put a big, beautiful brick in your mailbox. The next day, you receive 20 more beautiful bricks... Suddenly, there's no room left in your mailbox. I'm talking metaphorically about email attachments. Every week, people send me large WAVs & PDFs. "Will...

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Create a Top 10 list for your new fans

Create a Top 10 list for your new fans

FORGET your new music for a moment. Artists spend an inordinate amount of time on their new projects. It's your OLD music that has the key to building a fanbase. Old music, otherwise known as the "back catalog" has a treasure trove of valuable insights. Yes, it has...

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When you don’t know what to do…do nothing

A dear friend/collaborator sent me a message a while ago. "I need to talk to you." My heart sank. I wondered if he was in trouble. So, I called him. "Kabir, I need to borrow $400k to buy a boat. I need it in the next 48 hours, or I'm going to miss this chance of a...

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