Blog

Create a Top 10 list for your new fans

Create a Top 10 list for your new fans

FORGET your new music for a moment. Artists spend an inordinate amount of time on their new projects. It's your OLD music that has the key to building a fanbase. Old music, otherwise known as the "back catalog" has a treasure trove of valuable insights. Yes, it has...

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When you don’t know what to do…do nothing

A dear friend/collaborator sent me a message a while ago. "I need to talk to you." My heart sank. I wondered if he was in trouble. So, I called him. "Kabir, I need to borrow $400k to buy a boat. I need it in the next 48 hours, or I'm going to miss this chance of a...

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I look for these 5 things when signing an artist

I look for these 5 things when signing an artist

The label I started/run has issued hundreds of releases in just a few years. I love working with & learning from artists. As a (below average) artist myself, I empathize with these creative individuals. My label aims to be artist-friendly. However, we can't sign...

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